Websites & Custom Software, Built and Hosted for You

Tell us what you're building. We'll come back with a clear plan, timeline, and next steps—no pitch, no obligation.

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Everything Your Website Needs, Handled by One Team

Palwe Francis is a web development and AI automation studio led by Mrugakshee Palwe and Keegan Francis. We design, build, host, and maintain websites, set up content management systems like Sanity.io, and build custom integrations, apps, and internal tools for founders and growing teams.

  • Custom Websites

    Fast, accessible marketing sites and landing pages designed around one job: turning visitors into leads and customers.

  • Hosting & Maintenance

    We host on modern edge infrastructure with SSL, backups, uptime monitoring, and updates handled for you.

  • Domains & DNS

    Buying, transferring, and connecting your domain—plus business email records and redirects from your old site.

  • SEO, AEO & GEO

    Technical SEO, structured data, and content structured so Google, ChatGPT, Perplexity, and AI Overviews can find and cite you.

  • Sanity.io CMS Setup

    A Sanity.io content studio modelled around your business, so your team edits pages, posts, and products without touching code.

  • Works With Your Platform

    Already on Squarespace, WordPress, Webflow, Shopify, or Wix? We improve, extend, or migrate what you have—no forced rebuild.

  • Custom Integrations

    Connect your site to your CRM, payments, booking, email, and AI automations so leads and data flow without copy-paste.

  • Custom Apps & Software

    Client portals, booking systems, dashboards, and SaaS products—built when off-the-shelf tools stop fitting how you work.

  • Internal Applications

    A staff-level engineer embedded with your team to build the internal tools, admin panels, and workflows your people use daily.

Senior Engineers, Embedded With You, Moving at AI Speed

Two ways of working that let a small team ship like a large one—without the agency overhead.

Forward-Deployed Engineering

We don't take a spec and disappear. Our engineers embed with your team, work inside your tools, and build against your real problems.

  • Direct access to the engineers building your product
  • Decisions made with your team—not handed down to it
  • Shipped in small, reviewable increments you can click through

Agentic Development

AI coding agents handle the repetitive build work. Senior engineers direct, review, and own every line that ships.

  • Faster delivery without cutting corners on quality
  • Every change reviewed and tested by a human engineer
  • Clean, documented code your team fully owns

From First Call to Live Site—and Beyond

A proven 6-phase process with a clear deliverable at every step, so you always know what's done and what's next.

  1. Step 1: Discovery

    We learn your business, your customers, and what the site or app needs to achieve.

    • Goals, audience, and success metrics
    • Audit of your current site, tools, and content
    • Competitor and keyword research

    Deliverable: Project brief with a fixed scope and timeline

  2. Step 2: Strategy & Design

    We map the structure, content, and technical architecture before writing code.

    • Sitemap, user flows, and content plan
    • Wireframes and visual design
    • CMS, hosting, and integration architecture

    Deliverable: Approved designs and technical plan

  3. Step 3: Execution

    We build in short cycles using agentic development, with a live preview link you can review at any time.

    • Front-end and back-end development
    • CMS setup and content migration
    • Integrations with your existing tools

    Deliverable: Working staging site with regular demos

  4. Step 4: Quality Assurance

    We test everything a visitor, a search engine, or an AI crawler will touch.

    • Cross-browser and mobile testing
    • Accessibility (WCAG 2.2 AA) and performance (Core Web Vitals)
    • Technical SEO, forms, and integration checks

    Deliverable: Signed-off launch checklist

  5. Step 5: Deployment

    We launch with zero-downtime hosting, your domain connected, and search engines notified.

    • Domain, DNS, and SSL configuration
    • 301 redirects from your old URLs
    • Analytics and Search Console setup

    Deliverable: Live site plus a CMS walkthrough for your team

  6. Step 6: Refinement

    Launch is the starting line. We measure real usage and keep improving.

    • Traffic, conversion, and search performance reviews
    • Iterations based on real user behaviour
    • Ongoing support, updates, and new features

    Deliverable: Continuous improvements on a regular cadence

Frequently Asked Questions

How much does a website cost?

Every project is scoped to what you actually need, so we don't publish fixed rates. After a short discovery conversation we send a written proposal with a clear scope, timeline, and price before any work begins.

How long does it take to build a website?

Most marketing websites go live in 3–6 weeks, depending on content and integrations. Custom apps and internal tools are delivered in phases, so you get a working version early and we build from there. Your proposal includes a specific timeline.

Do you host the website and set up my domain?

Yes. We handle hosting, SSL, domain purchase or transfer, DNS, and redirects from your old site. You don't need to manage servers or registrar settings yourself.

Will my website be optimized for Google and AI search?

Yes. Every site ships with technical SEO, structured data, fast load times, and clear page structure. We also optimize for answer engines (AEO) and generative engines (GEO), so tools like ChatGPT, Perplexity, and Google AI Overviews can understand and cite your content.

Can I update the content myself?

Yes. We typically set up Sanity.io, a flexible headless CMS, so your team can edit pages, blog posts, and products without code. We walk you through it at launch.

I already use Squarespace, WordPress, or Webflow. Do I have to switch?

No. We work with the platform you already have—improving, extending, or integrating it. If a migration would genuinely serve you better, we'll explain why and handle it end to end.

What is forward-deployed engineering?

Forward-deployed engineering means our engineers work directly alongside your team instead of behind an account manager. We join your tools and conversations, learn how your business runs, and build software against real problems rather than a static spec.

What is agentic development? Is AI writing my code?

Agentic development uses AI coding agents to speed up repetitive build work, while senior engineers plan, review, test, and approve every change. You get faster delivery with the same standard of quality, and clean code your team can maintain.

Can you build custom software and internal tools, not just websites?

Yes. We build client portals, dashboards, booking systems, SaaS products, and internal applications. For ongoing internal work, we can embed a staff-level engineer with your team.

What happens after launch?

We review traffic, conversions, and search performance, then keep refining. Ongoing hosting, support, and feature work are available so your site improves over time instead of going stale.

Ready to Build? Tell Us What You Need.

Share a few details and we'll reply with a scoped plan and clear next steps.

Start My Project

No pitch. No obligation. Just a clear plan.